PG Diploma in Digital Marketing (AI-Integrated)
PG Diploma in Digital Marketing (AI-Integrated)
This AI-integrated programme equips learners with the strategic and technical skills needed to excel in modern digital marketing. Covering SEO, content strategy, social media and paid advertising, marketing analytics, and AI-driven automation, the course prepares students to plan and execute real, data-backed campaigns. Through an agency-based internship, graduates gain hands-on experience that makes them industry-ready for marketing agencies, brands, or entrepreneurial ventures.
Modules:
M1: Foundations of Digital Marketing & AI Tools
M2: SEO & Content Marketing
M3: Social Media Marketing & Paid Advertising
M4: Marketing Analytics, Automation & CRM
M5: Specialization & Integration
M6: Advanced Strategy & Capstone Campaign
Assessments:
Assignment/ Projects